Tuft & Needle — Sleep On It, America

Americans are sleeping less and bragging about it. Bad sleep leads to bad decisions—just cast your mind back to 2019.

So Tuft & Needle made the world's first lie-down comedy special. Neal Brennan, on a mattress, roasting the year's most questionable choices: the failed storming of Area 51, the face-aging app that leaked everyone's data. Sleep on it, America.

A YouTube homepage takeover and a run of social films drove people to the special. A hashtag invited them to confess their own sleepless decisions for a shot at a better night.

For a comedy special, only one result counts: Jerry Seinfeld found it funny.

72andSunny, 2019.
GCD Adam Szajgin / CD Okan Usta, Paula Maki / ACD AD Tim Howman / ACD CW Juan Vassallo / CW Samantha Mintz