Coors Banquet — Carry The West

Every brand changes for the sake of changing. Banquet was perfected in 1873—brewed in the same place, the same way, ever since.

So when you pick one up, you're not just holding a beer. You're holding 150 years of the American West—and this is a reminder to live like it.

Photographed by Jim Krantz, who shot the original Marlboro cowboy work. Real cowboys, across the American West.

Directed by Britton Caillouette, DP Steve Annis and edited by Sam Ostrove.

We set the headlines in type from Banquet's era: Caslon Egyptian, drawn in 1816, pulled through a century-old letterpress—the kind that printed the Old West.

72andSunny, 2019.
GCD Tim Wolfe, Galen Graham / CD Francisco Puppio, Gabo Curielcha
ACD AD Tim Howman, Eric Stiles / ACD CW Chad Goodnoe.