Samsung Galaxy Note 4

The Galaxy Note 4 had a screen that wasn't just a screen, a pen that wasn't a pen, and a watch that wasn't a watch. Ceci n'est pas une pipe. So that's how we launched it. Nothing here is what it says it is.
Three films, print and out of home across 87 countries. Highest purchase intent score in Samsung mobile history at the time.

Directed by Gustav Johansson, DP Chayse Irvin and edited by Sam Ostrove.

Leo Burnett LA, 2014.
CD Adam Kennedy, Brandon Rochon / ACD AD Tim Howman / CD CW Gavin McGrath / Design Luis Farfan